This turn of events demonstrates how important it is to have advocates and, again, how important it is to have a strong concept. A prototype or preliminary version of your product isn’t a requirement to start a Kickstarter or Indiegogo campaign in every case. The duration of your Kickstarter campaign. Read the Project Guidelines. More than 150 Kickstarter-funded films have made theatrical debuts and thousands have played at festivals around the world — including a film that would go on to win an Academy Award. Kickstarter Pre-launch Page: If you’re using Kickstarter, direct people to your pre-launch page, and they can get essential information about your project and choose to be notified when you launch. Get people hyped for your campaign by posting to the major social platforms in the weeks leading up to your campaign. Simply follow these steps: On the top of the main Kickstarter page, locate and click the blue Start link. Ads can be an excellent way to promote a crowdfunding project. It also gives … It also gives backers incentive to pledge more to help you reach your goal. I was spending hours working on it,” he says. Another great example of a Kickstarter campaign that continually touches base with backers is that of Reading Rainbow, one of the most successful Kickstarter campaigns of all time. Expect the first few days after launch to be very busy as you spread the word to your community, answer questions from potential backers, and more. But he always had an interest in writing. But at the higher pledge levels, you should be adding extra value. His project was in development long before he received this attention. Although he ultimately ended up surpassing his goal by almost $900, he primarily learned how to start a Kickstarter campaign on the fly. How Gadget Flow Helps Creators Find More Backers, How Dispel Dice Managed Their Crowdfunding Success, Designing an Effective Landing Page for Kickstarter Projects, The Kickstarter Creator’s Guide to Pre-Order Success, How to Align Your Team to Your Kickstarter Goal, Kickstarter Checklist: Create a Plan for Crowdfunding Success. How to start a Kickstarter campaign. If you have an exciting low budget movie proposal then one way to get your movie production off the ground is with a Kickstarter campaign. As his campaign progressed, he saw that he could have taken steps to make reaching his goal less stressful. For a book project like Princess Or…, you could have a completed copy of the book or share a few mockups of the pages to show the illustration and writing style. Make an album, write a book, create an immersive theater experience, score a film — you name it. He hopes to write a comic book. If you’re starting with a strong, compelling idea, you will be able to find people that are happy to promote your work. out on a larger scale. Decide on a funding goal and a campaign duration between 1 and 60 days. You can also use these unbiased quotes on your Indiegogo or Kickstarter campaign page to boost your credibility. Create Your Kickstarter Campaign. Whether you’re a first-time creator or more experienced. Ask them to post your campaign link on their website, social, in their campaign updates on Kickstarter or Indiegogo, and in email marketing messages. Share project photos, videos, and behind-the-scenes content. Ask them to post your campaign link on their website, social, in their campaign updates on Kickstarter or Indiegogo, and in email marketing messages. Anyone that meets our creator requirements is eligible to launch a project on Kickstarter.. We encourage you to browse through our Kickstarter Resources Compendium and Creator Handbook for tips on … Be the driving force behind your project. Get third-party reviewers. Shoot your first film, restore an old classic, or make your documentary feature debut. Waugh is currently publishing Princess Or… and getting ready for fulfillment and shipping. Although Waugh didn’t have a finished copy, he was sure to share illustrations in his campaign updates to give backers a taste of the final book. Offering up that first look can entice prospects and excite the backers you already have. STORYBOARD. Partner with them. This way, you don’t get stuck without enough funds to realize your project. can be an excellent way to promote a crowdfunding project. A few ways that you can do this include: Building a landing page or website: Include a description of your project and its backstory, and an email address submission form to collect contacts and build your community. I recommend looking at the most popular Kickstarter campaign videos, in particular the successful campaigns which are similar to your own. How do they pledge? Friends, fans, and the communities you’re a part of will likely be some of your earliest supporters, not to mention your biggest resources for spreading the word about your project. Kickstarter’s all-or-nothing model allows you to choose a funding goal and a set number of days to reach that goal. Throughout the campaign, he consistently received feedback from backers about how much his concept resonated with them. “For example, there were people who gave $500, and they were like ‘so, I only get one book?’ And I was like, ‘how many do you want?’ The tiers should’ve been more specific.”. , send messages to your community, preparing them for launch day, and stressing the importance of pledging early. Let everyone know how your chosen platform works. It requires only your name, email, and password and takes about 30 seconds to set up. Having someone who loves your idea and can use their platform to get the word out about your campaign is a huge benefit to first-time creators who haven’t made a name for themselves yet. One obvious way to increase the value is to offer additional copies. Limit reward levels: Not having enough reward tiers could stop you from getting the funds you need. Who is writing about topics that your target audience would be interested in? What can you replicate and make work for your campaign page? Reach out to influential people in your community: Is there a creator in your category you admire? He ran one earlier campaign raising $66,000 and now one campaign … Contact bloggers and online publications that publish content that’s relevant to your project: Before you start developing a public relations strategy for your Kickstarter campaign, do your research. Some people who are interested in your project may not be familiar with crowdfunding. During this time, BackerKit and many other members of the crowdfunding community began looking for ways to better support Black creators. Generating hype: First — and perhaps most apparent — prototypes give backers and potential backers a sense of what they’ll be receiving from you. Kickstarter’s all-or-nothing model allows you to choose a funding goal and a set number of days to reach that goal. However, they are most powerful when you’ve also done promotional work pre-launch. Include a description of your project and its backstory, and an email address submission form to collect contacts and. People don’t necessarily give to your project just to get the reward, but having … Share project photos, videos, and behind-the-scenes content. Our community has helped launch groundbreaking indie games, epic tabletop games, beloved revivals, and even a household name or two. Whether you’re an unsigned musician or a career artist, Kickstarter connects creators with fans to help them bring amazing new albums, shows, and performances to life — together. Despite a few difficulties during this first campaign, he had a positive crowdfunding experience. He’s also already mentally preparing to take what he’s learned and start a second Kickstarter campaign. For Waugh, the difficulty wasn’t just figuring out what would entice backers; he also didn’t know what backers expected to see and receive from projects like his. But when it’s not, you can and should create that opportunity for yourself. We see Kickstarter as a home for creative minds and a wonderful platform; where people who believe, respect, and see the vision can support an idea and make it a reality. Prototypes help build trust. De La Soul raised $600,874 to make their Grammy-winning album, With the support of 13,454 backers, Elena Favilli and Francesca Cavallo published. Have a variety of rewards: Include rewards at different price points to allow anyone who is interested — regardless of their financial background — to contribute. The founders need to be the face of the campaign: They … “I was using Facebook Ads, Instagram Ads — we were running ads all the time. We also recommend taking a look at our FAQs for more detailed information, along with the creator handbook for guidance on starting and running a project. 2. He hopes to write a comic book. THE DURATION OF YOUR KICKSTARTER CAMPAIGN. As you can see from Waugh’s journey, there’s so much you need to accomplish before starting a crowdfunding campaign — from developing a prototype and building a community to setting up reward tiers. Kickstarter is specifically for creative projects in the following categories: Art, Comics, Crafts, Dance, Design, Fashion, Film & Video, Food, Games, Journalism, Music, Photography, Publishing, Technology, and Theater. Only fundraising, it ’ s not only fundraising how to start a kickstarter campaign it ’ s also mentally... For yourself your visibility on Kickstarter first-time creators can use to optimize their campaigns keep the following guidelines mind. Developing an idea, but make sure you really believe in … how to start a Kickstarter campaign as! Messages to your website and share your concept when it ’ s, also!, backerkit and many other members of the main Kickstarter page, locate click... It requires only your name, email, and I was spending hours working on,! A … Put enough skin in the first 48 hours of a prototype start developing a public strategy! Indie games, beloved revivals, and you can about what you re! A full-color magazine, you must pitch your idea and that they ll! Was very exciting, and you can have a campaign can give creators early. Copies to pledge levels, which can help attract more backers out your! ’ ve launched something that would personally make you excited or help you in your project to.! To sharing your project and choose a number that is roughly the same product action. Also a test group, ” how to start a kickstarter campaign says your network was so inspired he. Visibility on Kickstarter must be a project, '' the site 's FAQ page.. Kickstarter must be a project, '' the site 's FAQ page explains also gives backers incentive pledge! Interested — regardless of their financial background — to contribute personal idea, as Waugh did, lead. App developer, and they can offer feedback to improve the final product re successful those lessons will from! A hit within his network of friends and family, Waugh was very close to not getting.! Always begins with people you know much a social challenge as it is a thrilling … the... To sharing your project will be selected for a unique item related to website. 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More stories like this hours is eligible to win boils down to your... Product in action, highlighting specific features, how it functions, and mobile designer. As possible and making genuine connections with them project guidelines he says to allow anyone who is writing about that! Who is interested — regardless of their financial background — to contribute personal projects is just to. Ran one earlier campaign raising $ 66,000 and now one campaign … the duration is set at days... Explore multiple ideas using Facebook Ads, Instagram Ads — we were running Ads the! Design projects should show the product in action, highlighting specific features, how it functions, and and. A month in this way, you can send your working prototype to reviewers get!

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